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A SWOT is a method for exploring your business by looking at it's internal Strengths and Weaknesses and its external Opportunities and Threats. Hence the name SWOT!
The below download is an easy starters guide to help you critically assess your business. There are no right or wrong answers, it is very normal to have weaknesses as no company is perfect. Use this as a tool to help you plan.
Your SWOT will change over time so timetable it into your quarterly business review.
