What is a Brand Guide?
A consistent brand image and tone is essential for telling your story and building a reputation. Having different logos on a variety of marketing materials gives off a confused impression to prospective customers. Not only that, but what sort of impression do you think it gives off?
If you couldn't take the time to get your branding coherent, how can a client trust you to deliver a top quality product or service?
In a crowded marketplace, how you project your brand can be hard to manage or even know where to start. So I have put together a template to help you navigate your branding strategy.
Have you thought about fonts, terminology and colour schemes?
As this is a guide there may be items that are not applicable to your business. However use it, if anything, to get you thinking about what you need to consider.
If you find you would prefer to outsource this, feel free to get in touch to see how I can help.
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